Are you (like me) wondering which business direction to go in? Confused as to whether to broaden or narrow your business ideas? In this great article from Talented Ladies Club, Hannah Martin sets the record straight;

“One of the biggest mistakes young businesses make is trying to be everything to everyone. When taking a generalist approach, you pit yourself against industry giants who, with huge budgets and a very well-established name, are extremely difficult to compete with.”

So how can we survive in the business world?  Continue reading “FINDING THE RIGHT NICHE…”