Aliveness & Identity Coach

Ordinary is Optional

I'm Zoe. I help people who've gone a bit flat find the switch again, without burning their whole life down to do it.

Who would you be tomorrow if you turned your voltage up?

Zoe grinning and throwing rock horns with both hands, in a badge-covered leather jacket and Mischief-Maker tee
Life is either a daring adventure or nothing
now building: House of Voltage

Ordinary is optional Reclaim your aliveness Quiet rebels welcome Turn your voltage up

// i've collaborated with

// right now i'm building

(come and have a look round)

No fixed address.
Found by the right people.

House of VOLTAGE

You don't have to leave your life to feel alive in it.

A home for quiet rebels living on default. People who are fond of who they used to be and quietly wondering where she went. Coaching, writing and community, all under one roof. Come and find your Door Number Four.

which rebel are you?

Embersmouldering
Staticcharged, stuck
Live Wiresparks everywhere
Short Circuitrewiring
Take the quiz

// work with me

Stop spinning.
Start moving.

(gently. mostly.)

Zoe striding down a street in a denim jumpsuit and leopard print hat, past a graffiti wall
already on my way

One-to-one coaching for people who know exactly what they don't want, and are a bit scared to say what they do. Non-judgemental, occasionally cheeky, always action. You'll leave with clarity, a plan, and someone holding you to it.

"She helped me gain clarity and see that the choices that got me where I am can also get me out."

vicky, client

Zoe laughing with a takeaway coffee in hand and a leather jacket over her arm, against a painted brick wall
coffee first. then mischief.
Close portrait of Zoe looking straight at the camera, in a badge-covered leather jacket, in front of a mural of giant painted eyes
my face when you say "should"

// about

I've had more careers than hot dinners.

Footwear designer. English teacher. Retail survivor. Sales manager for exactly one year. Podcaster. Leather brand founder. Multipassionate misfit. Each one was me looking for work that was meaningful in a place I felt valued, and helping people see their own potential was the only thread that never snapped.

I'm a Brit who's lived in Italy for 15+ years, a mum of two, and someone who spent too long shrinking to fit. So I stopped. Now I help other quiet rebels do the same. No overnight miracles. Just intention, a bit of nerve, and the occasional "fuck it".

P.S. still doing the day job.
Honesty is very rock 'n' roll.

// speaking & podcast guesting

Put me on your mic.

I talk with my hands. You've been warned.

Book me for your show
Zoe looking thoughtfully off camera, in a badge-covered leather jacket among concrete columns
thinking about doors

A1

Door Number Four

Not the front door, not the fire exit, not the should. The one that's yours, inside the life you already have.

A2

Reclaim your 5 to 9

How to build something real around a job, kids and bills, without pretending any of them don't exist.

B1

Ordinary is optional

From years of shrinking in a small Italian town to choosing aliveness on purpose. With mischief.

// as heard on

// the back catalogue

(previous versions of me)

Brands come and go. The mischief stays.

Zoe's watercolour design sketch of the Astrid sandal: a teal satin T-bar heel scattered with diamantés and a sparkling star on the toe, 2020

the design years (that's Astrid, one of mine)

Footwear design

Designing shoes, travelling the world, learning what it feels like to be alive in your work.

Zoe in a black hat behind her Mischief and Hide market stall, with light-up M and H letters and handmade leather cuffs, wallets and keyrings

real leather, always (early market days)

Mischief and Hide

My leather brand. Where the rock 'n' roll first got a name.

100 episodes / 3 years

The Mischief Movement

Conversations about ditching the mundane. Still worth a spin.

Drop the needle

// the evidence

(hover a photo to turn the colour up)

Proof I don't take myself too seriously.

Zoe tipping a leopard print hat and grinning, in a denim jumpsuit against a graffiti wall
hat tip to the rebels
Zoe leaning forward, scrunching her face up in laughter
someone said "sensible"
Zoe in sunglasses and a Mischief-Maker tee, smiling in a garden
certified mischief-maker
Zoe smiling down with arms folded, in a leather jacket and black and white checked trousers
checks, always
Zoe laughing and swinging from a lamppost in front of a wall of colourful street-art posters
found my Door Number Four